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Keyword Phrases

Picking the correct keyword phrases to get your site noticed is one of the most important tasks in getting your site high in the rankings. Choose a two to three word phrase that truly represents your product or service.

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Keywords can make or break your website. Poorly selected keywords will not allow search engines to drive traffic to your site, since people are not typing in the selected keywords. Some people like to use a keyword generator to help choose their keywords, but these keyword generators are only as good as their program. The generator may give single words without any phrases, give words that are to general, do not make sense, or the words are not used by the general public for searching.

Tips for choosing good keywords that will drive traffic to your website:

~ use keyword phrases consisting of two – four words

~ avoid very competitive keywords

~ be specific

~ use keywords that are important to the site

The keywords you choose must be relevant to your website. To make this easier, pick the words from the products or services offered on your website. For example; if you sell “Dell laptop computers” use this as your keyword not just the word “laptop” or “computer”. Most people do use a two to four word phrase in a search to narrow down the hundreds of websites to the most relevant.

New web sites will find it very difficult to compete with sites that have had an online presence for many years. If your site sells various software programs, you will want to choose keywords that include additional information such as the manufacture or type of software. Just using the word “software” will not get your site ranked very high.

Internet users who use four word search phrases are more likely to purchase goods or services than those using fewer words. These users are not just surfing; they know what they want to buy and are using specific keywords to find the item.

Using phrases as your keywords makes your site relevant to a search engine and will move your site higher in the ranking which of course is your goal.

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