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Your Choice Optimization Call Toll Free 888-900-RANK (888-900-7265) Know Your SEO Consultant! There are many companies in the search engine optimization business that make outlandish claims. Some companies will bring quick results but can later get you banned for spamming or unethical content. Read this section carefully and then ask your SEO questions.
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Beware this SEO Consultant If the SEO consultant you are interviewing mentions any of the following items, do not hire them or give them one single dime of your hard earned money. A reputable SEO consultant would not suggest any of the following topics: ~Guarantee #1 ranking on Google (or even the top 10): This is completely impossible to guarantee! ~ The technique employed to raise your ranking is a company secret: If you do not understand something ASK questions. You are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If they use a technique not allowed by the search engines, your site could be banned. ~ Place a link on your site to the SEO: You should never have to link to an SEO or place any other links on your page that may be a link popularity scheme. This type of scheme could plunge your site to the bottom of the rankings of search engines. ~ Pay-per-Click results are combined with web search results: Some SEO consultants help their clients with pay-for-inclusion programs and ad word programs. This is fine as long as you receive two reports. One report should show how your site is doing in actual search engine results, while the other report should show the pay-per-click results. An unethical SEO consultant may make a report that looks better than it is by including both searches into one report. ~ Optimizes for obscure keyword phrases: If the keyword is long or obscure you would be ranked number one anyway, so why pay someone. Do the keywords make sense to you? Are they words you would enter for a search of your product or service? If any of the above things have happened to you, take a stand and report them to the Federal Trade Commission (FTC) who handles complaints about deceptive or unfair business practices. Visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:
Federal Trade Commission Dangers to Avoid When interviewing an SEO consultant, be sure that they are not going to use unethical techniques and tricks to boost your website high up in the rankings. They may actually succeed, but once discovered your site will be pulled from the rankings and banned from the search engine. Going the distance with an SEO consultant who is ethical and helps you gain a higher ranking will ensure that your site is stays on top and the traffic driven to your site will want to purchase your goods or service. These are some of the techniques and tricks that search engine consider SPAM: ~ Doorway Pages: Doorway pages are web pages designed and built specifically to draw search engine visitors to your website. They are standalone pages designed only to act as doorways to your site. Doorway pages are a very bad idea for several reasons, though many SEO firms use them routinely. If you can't reach the page by following the site navigation, then it is a doorway page. The page appears in the search results, but is not the actual website. A doorway page is no more than a one-page click-through advertisement for a website. When you are searching for a specific item or service, you don't want to visit a one-page click-through advertisement for a website. You want to visit the website. Doorway pages do not do a very good job of generating viable traffic, even when they are done by "experts." Many users simply hit their back buttons when presented with a doorway page. Unfortunately, many SEO firms count those first visits and report them to their clients as successes. Google and AltaVista do not like doorway pages and could drop you from the index. ~ Cloaking and False Directs: A technique used by some web sites to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. The page directed at the search engine is optimized perfectly for the spiders; however a human would have difficulty reading that page. A separate page is pulled up when a web surfer wants to access the page. Search engines like Google, Lycos, Hotbot and Excite ban cloaked web sites.
~ Keyword Stuffing:
Keyword Stuffing involves the repeated use of a word or phrase in an
attempt to increase a page's relevancy. For example, one might place
the following at the bottom of a page: Google and Yahoo both ban sites that use keyword stuffing. ~Hidden Text and Links: The technique of inserting repetitive keywords on the page, usually at the bottom and setting the color of the text that same as the background color. These words cannot be seen by the person reading the web page. Tiny text is also considered spamming. Some search engines may not index pages that use a lot of tiny text that most people would be unable to read. Use of these techniques could result in a website receiving a low ranking or being banned. |
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